Brynn Kellaway
Lead Negotiation Trainer
Spent eight years in procurement before realizing the best deals came from honest conversation, not hardball tactics. Now teaches businesses how to find middle ground without giving away the farm.
Built on Real Conversations
We started because too many good businesses were leaving value on the table—not from bad ideas, but from negotiations that felt more like combat than collaboration.
Our Journey
From Struggle to Strategy
Back in 2019, we noticed something odd. Brilliant companies—the kind doing genuinely innovative work—would stumble when money talk started. Not because they lacked confidence, but because negotiation felt like a script nobody taught them.
One client told us she'd rather launch a product blind than renegotiate supplier terms. That stuck with us. So we built something different: training that treats negotiation as a practical skill anyone can learn, not some mysterious talent you're born with.
We don't do role-playing in conference rooms or hand out laminated tip cards. Instead, we walk through real scenarios from your business—the awkward vendor calls, the partnership discussions that drift, the pricing conversations where everyone leaves confused.
Who's Actually Doing This
Two people who spent years watching smart professionals fumble perfectly winnable negotiations—and decided there had to be a better way.
Seren Thorne
Strategy Development
Former contract lawyer who got tired of watching good partnerships collapse over preventable misunderstandings. Focuses on teaching the boring-but-crucial stuff—like actually listening when the other side talks.
What Makes Our Approach Different
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Practical Over Theoretical
We start with your actual upcoming negotiations. No generic case studies about companies you'll never work with. Your vendor contract. Your partnership terms. Your pricing conversations.
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Flexible Timelines
Programs run between three to six months—enough time to actually test techniques in real situations and adjust when something doesn't work. Because reading about negotiation and doing it are completely different things.
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Results Without Guarantees
We can't promise you'll close every deal or save thousands overnight. What we do offer: clearer communication, stronger preparation habits, and fewer negotiations that end in awkward silence or resentment.
Ready to Stop Leaving Money on the Table?
Our next program starts in late 2025. Spots are limited because we keep groups small—turns out negotiation training works better when everyone can actually ask questions.
Get in Touch